What is UGC?
User-generated content (UGC) is the original digital content that is created and shared by the audience & end-users of an online service or a brand. It is also known as consumer-generated media (CGM) or conversational media.
The content can be comments, blogs, photos, tweets, infographics, online ads, independent posts, and videos. A company can use these contents on the social media for their brand promotion.
In fact, UGC is a gift from the customers to the brand for its product. UGC is an asset for marketing.
In short, its all about engaging people to talk & discuss your product and it should have an authentic feel to gain reader’s trust!
UGC Impact On Social Media
We all browse through digital & social news feeds and if we happen to come across any eye-catching content, we are more likely to click on that offer or advertisement. With UGC, marketers can showcase their products, save resources, drive revenues, and boost brand credibility.
Here are some examples where some popular brands used UGC for their product promotion:
According to a brand management platform, Octoly, on average, user-generated videos about a brand, were viewed 10 times more often than official brand videos on YouTube.
UGC Fan Video Viewed 10x > Owned Brand Content on YouTube
Apple Gets 100X More Audience on YouTube from Earned vs. Owned
Sounds great so far?
Well, a good content can increase your brand reputation but an inappropriate UGC on your on a brand’s community forum, social media pages can do the opposite. So it needs to be monitored, controlled and you should be ready to respond on such posts on social media pages.
Content Moderation- on & off social media
With a set of rules, as a brand manager, you can definitely limit what is acceptable and what is not. At eUnagi, we have a devoted team who protects brands from such risks on social media on a global scale.How to moderate the content? Any particular rules or ways?
There are 4 basic steps:
Probably you might not have faced any social media crisis so far but you may experience it at any time. So there must be some sort of moderation in place else you will end up losing revenues while your brand reputation is at stake.
Want to Know More?
Drop us a mail at firstname.lastname@example.org to know how the eUnagi team can help you to moderate your brand’s social media pages and web pages with ease. Also, we will provide a live demo of our comprehensive solutions and you may then clarify your doubts if any.